Plato Essays - Ancient Greek Philosophers, Belief, Platonism

Plato The most comprehensive statement of Platos mature philosophical views appears in The Republic, an extended approach to the most fundamental principles for the conduct of human nature. Using the character Socrates as a fictional spokesman, Plato considers the nature and value of justice and the other virtues as they appear both in the structure of society as a whole, and in the personality of an individual human being. This naturally leads to discussions of human nature, the achievement of knowledge, the distinction between appearance and reality, the components of an effective education, and the foundations of morality. Plato formulates a conception of the complexity of psychological motivation, and of the structure of mental conflict, which leaves the simplicities of Socratic intellectualism far behind, and one which has reminded interpreters of Freudian theory (413 Routledge Encyclopaedia) Because The Republic addresses so many issues, it can be read in several different manners: as a treatise on political theory and practice, as a pedagogical handbook, or as a defence of ethical conduct. The Republic as a whole invites us to share in Platos vision of our place within the ultimate structure of reality Imagining likely origins in the prehistorical past, Plato argued that societies are invariably formed for a particular purpose. Individual human beings are not self-sufficient; no one individual working alone can acquire all of the genuine necessities of life. In order to resolve this difficulty, we gather together into communities for the mutual achievement of our common goals. This succeeds because we can work more efficiently if each of us specializes in the practice of a specific craft: I make all of the shoes; you grow all of the vegetables; she does all of the carpentry; etc. Thus, Plato held that separation of functions and specialization of labour are the keys to the establishment of a worthwhile society. The result of this original impulse is a society composed of many individuals, organized into distinct classes according to the value of their role in providing some component part for the common good. But the smooth operation of the whole society will command some additional services that become necessary only because of the creation of the social organization itself. The adjudication of disputes among members and the defence of the city against external attacks. Therefore, not only labourers are specialized but also the guardians and leaders of the state. Having developed a general description of the structure of an ideal society, Plato maintained that the proper functions performed by its disparate classes, working together for the common good, provide a ready account of the need to develop significant social qualities. Since the rulers are responsible for making decisions according to which the entire city will be governed, they must posses great reasoning skills, the capacity to comprehend reality, and the ability to make impartial judgments for the city. Soldiers, charged with the defence of the city against external and internal enemies, on the other hand, need the virtue of bravery. This entails, in accordance with other values, the willingness to carry out their orders in the face of danger without regard for personal risk. The remaining people of the city must follow the leaders instead of pursuing their private interests. They exhibit the subordination of personal desires to a higher purpose. When each of these classes perform its own role appropriately and does not try to carry the functions of any other class, Plato held, the entire city as a whole will operate smoothly. Exhibiting the harmony that is genuine justice. The most comprehensive statement of Platos mature philosophical views appears in The Republic, an extended approach to the most fundamental principles for the conduct of human nature. Using the character Socrates as a fictional spokesman, Plato considers the nature and value of justice and the other virtues as th ey appear both in the structure of society as a whole, and in the personality of an individual human being. This naturally leads to discussions of human nature, the achievement of knowledge, the distinction between appearance and reality, the components of an effective education, and the foundations of morality. Plato formulates a conception of the complexity of psychological motivation, and of the structure of mental conflict, which leaves the simplicities of Socratic intellectualism far

How to Easily Make Glow in the Dark Ice

How to Easily Make Glow in the Dark Ice Open up a bottle of tonic water, pour it into an ice cube tray, and stick it in the freezer. Tonic water glows vivid bright blue under a black light. The glow is activated by other sources of ultraviolet light, such as fluorescent lights or sunlight, though the glow wont appear as bright in part because the room wont be as dark. If you want to duplicate the effect in the photo, you need a black light somewhere in the room with the ice. Glowing Ice Flavor Tips Tonic water tastes vile, so heres a couple of tips for improving the flavor of the ice cubes. The first tip is to dilute the tonic water. If you mix the tonic water with normal water, your ice cubes will last longer (pure tonic water cubes melt fairly quickly) and wont taste as much like quinine (the ingredient responsible for the glow). Otherwise, you can cut it with lemonade or another sweet-sour drink that wont suffer from the bitter tang of the quinine. The second option is to put the ice into a drink where the flavor is desirable. The obvious choice would be to use the ice cubes in gin to make a gin and tonic. Non-alcoholic choices include fruit juice, Mountain Dewâ„ ¢, or Kool-Aidâ„ ¢. Dont worry about diminishing the glow from the ice. This photo is of tonic water ice and water. Types of Tonic Water The tonic water has to contain quinine. It doesnt make a difference whether you use diet or regular tonic water, be sure the label lists quinine. Some brands contain more flavoring than others, but I have had equally good luck with inexpensive store brands and premium brands. Another tip is to use clear plastic cups instead of glasses. Most plastic cups are brightly fluorescent under black light, so you get an added glow if you use them. You might want to take a mini-black light with you when you go shopping, to see what else will glow for you. You can make the ice into a glowing crystal ball to decorate punch bowls or look cool.

Audit Assurance and Compliance of luxury travel holiday Free Samples

A self-interest threat and advocacy threat may arise when the auditor is been asked to promote the organization and auditor put it’s personal, financial and self-interest in decision making. All this unethical behavior will influence the professional judgment and overall affect the auditor independence. As per the given situation, LTH providing self-interest and advocacy threat to CJI of reappointment only after promoting LTH business in next travel agency seminar (ACCA, RELEVANT TO ACCA QUALIFICATION PAPER P7 , 2012). To show sincerity towards audit firm and create long relationship in anticipation of smooth audit, Gifts and hospitality were offered by the client to a member of the audit team which gave rise to self-interest threat. There is a issue in particular circumstance because the offer of gifts influences the auditor judgment in favor of the client that might create an unethical and a bias audit observation and affect the overall auditor independence. As per the given situation of LTD, threat exists for CJI firm as its members judgment is influenced by accepting a free offer of free 14 days holiday package voucher to the Greek isles for both Geoff’s and his family (ACCA, RELEVANT TO ACCA QUALIFICATION PAPER P7 , 2012). This circumstance occurs when in case there is a situation where the person related with the audit assignment or the partner of the audit firm has a personal relationship with any key personal of the company in which the auditor is working out audit assignments. This will create certain threats related to self interest factors of the auditor. As in the particular case audit team member might be more sympathetic towards the client and make a decision in accordance with the benefit close family member personal interest. As per the given situation there might be a biased auditor judgment because Michael is having close family relationship with LTH financial controller. When any non-audit service such as tax calculation and accounting entries performed by any auditor or by any person from the audit team influence the audit professional judgment and overall affect the audit independence as per the given situation Annette being the member of audit team helping the client in tax calculation and accounting entries affects the auditor judgment. Reviewing the self inputted transaction will affect the auditor’s independence as he will not try to observe errors and frauds in the work done by him or any other member of the audit team (Kaplan, 2012). Safeguard are the various measure available to CJI being get protected. They shall be the applied against the threat faced by professional to eliminate them in an acceptable manner. CJI has identified various safeguard of each threat in given situation Note - If the above safeguard cannot be reduced the auditor should withdraw from the engagement Business risks are certain hazards on happening of which might enhance the vulnerability of the enterprise. The business risk in MSL are the factors that could prevent and hinder the organizational goal and objective the ultimate business risk among the various risk faced by the organization is the risk that seizes to be a going concern. Therefore company faces various risks factors that might contribute towards business failure examples of business risk include- In the particular case study the current organsiation has its business of manufacturing and selling the equipment and spare parts which are handful in doing the mining jobs. MSL has operational centers in Perth, Newcastle, and Mt. Isa.   Warehouses the equipment and spare parts and provide for sales and maintenance services. An auditor with Crampton and Hasaad has found various audit risk while auditing the financial statement of MSL (ACCA, ANSWERING AUDIT RISK QUESTIONS, 2015). There is a great probability that the auditor associated with the business enterprise might lack in the decision making and states an inappropriate opinion towards the enterprise financial statements. Auditor will access inherent risk, control risk and accordingly find the level of audit risk materiality enables the auditor to apply procedure which can support his opinion that is higher the materiality level, higher will be materiality level, higher the need of audit evidence and lower will be the audit risk thus there is inverse relationship between audit materiality and audit risk. Also, there exists inverse relationship among risk of material misstatement and detection risk as higher the level of risk of misstatement lower will be the detection risk and vice versa. When there is lack of internal control environment in the current business establishment it will give rise to the associated inherent risk. When auditor is required to enhance its judgment skills to give an appropriate decision there can be a instance that auditor might misses out to ascertain material facts, this will give rise to the inherent risk (simplified, 2013). Control risk arises when related internal control in MSL exists but ineffective or in other words, we can say that when absence or failure in the operation of the relevant control of the entity results in amaterial misstatement in the financial statement. Assessment of control risk is higher if financial statement is prepared by individual who don’t have necessary technical knowledge of accounting and finance (simplified, 2013). Situation of detection risk arise when in situation there are certain material miss-statements and auditor fails to disclose in its opinion report due to lack of determination and skills in identifying it. The auditor may apply proper policies and procedure to detect a material misstatement in financial statement arising due to omission, fraud, and error. Detection risk can be reduced or controlled by auditor if it increase the number of sample transaction for detailed (simplified, 2013). ACCA. (2015).Answering Audit Risk Questions Retrieved April 20, 2017, from https://www.accaglobal.com/in/en/student/exam-support-resources/fundamentals-exams-study-resources/f8/technical-articles/audit-risk0.html ACCA. (2012). Relevant To Acca Qualification Paper P7 . Retrieved April 20, 2017, from https://www.accaglobal.com/content/dam/acca/global/PDF-students/2012s/sa_nov12_p7_ethics.pdf IRELAND, C. (2014). Provision Of Accounting Services To An Audit Client.Example Of Threats And Safeguards. Retrieved April 20, 2017, from Certified Public Accountants: https://www.cpaireland.ie/members/technical-resource/ethics/ethical-standards-for-auditors/accounting-services-examples-of-threats-and-safeguards Kaplan. (2012). The Code of Ethics for Professional Accountants. Retrieved April 20, 2017, from https://kfknowledgebank.kaplan.co.uk/KFKB/Wiki%20Pages/The%20Code%20of%20Ethics%20for%20Professional%20Accountants.aspx simplified, A. (2013). Audit Risk Model, Inherent Risk, Control Risk & Detection Risk. Retrieved April 20, 2017, from https://accounting-simplified.com/audit/risk-assessment/audit-risk.html Getting academic assistance from

Language Change Article Example | Topics and Well Written Essays - 750 words

Language Change - Article Example They may be just expressing their opinions and fears rather than being concerned about the health of language itself. The article says that language change is triggered by social factors. These social factors make use of the existing gap in the structure of the language. The author believes that language change is of two major types. She gives an example of changes in English language. According to her, while the loss of‘t’ is a disruptive change, the loss of ‘h’ has a therapeutic effect on the language. The article then moves over to linking language change in humans to that of whales. During the breeding season, whales change their song. Change is not a correct word as only modification occurs in their song. When an accurate observation was made about the modification, it was seen that new sequences were created by joining middle and end of the phrases, omitting the middle part. This is very similar to change of language in human beings. The purpose of this example is to point out that human beings are not alone in the phenomenon of language change. Then the first question of the article is asked. Should language change be measured with the words like progress and decay? The author believes that arguments about ‘progress’ or ‘decay’ in language have tended to reflect the religious or philosophical preconceptions of their proponents. On the other hand there are people who base their language theories on the Darwin’s theory of evolution. Charles Darwin believed that a shorter and easier form of language gained an upper hand over other languages. So does this mean that a language that expresses more in fewer words is superior over others? The author says that this shouldn’t be the yardstick to measure the superiority of a language because shorter and easier forms of language often result in confusing homonyms. Hence, while analyzing a language change, both religions and

Business topic Assignment Example | Topics and Well Written Essays - 1500 words

Business topic - Assignment Example The assignment will discuss about these elements that can help the newly developed bookshop to develop effective core competencies. The general Environment The newly developed bookshop should try to consider the importance of each and every element of general environment in order to achieve significant business output. Economic Conditions It is true that Australian economic environment is becoming highly challenging due to recent financial crisis and global economic recession. Therefore, it is quite difficult for the new organization to achieve significant business growth rate from the initial point of time. The organization should try to focus on high business performance by ensuring effective intellectual capital. Employees are considered as the strongest assets for an organization. The newly developed book shop should try to maintain effective relationship with the skilled and effective employees as the retention of experienced and skilled employees is the major concern for each a nd every organization. High performance and skill level of an employee enhance effective business performance. Employees generally represent the organizations’ intellectual capital. Retention and recruitment of new employees will help the organization to maintain effective relationship with the government and several stakeholders. The economic slowdown affected the economic environment of Australia (Damanpour, 1991, p.11). It is true that high unemployment rate, limited purchasing power and low disposable income of people are the major consequences of economic slowdown. Therefore, the organization’s recruitment and retention policy will help to overcome the economic challenges like high unemployment rate. In addition to this, the organization should try to provide products in economic price level. Customers are considered as the real king for the business organization. They can switch over other brand or shop if the current organization fails to satisfy their basic nee ds. During this, economic slowdown it is important for the organization to reduce several business operation cost and implement competitive pricing strategy without compromising with the quality of the books. It will help the organization to gain significant advantages. Socio-cultural Conditions The knowledge of employees can be regarded as the important asset for the employers. Securing intellectual capital will help the newly developed bookshop to maintain effective relationship with the customers. It is important for the bookshop to maintain strong ethics in the business processes to avoid the possibilities of workplace conflicts. Last but not the least; it is important for the organization to ensure effective leadership and managerial skills to manage a diverse multicultural workforce. In case of any difficulty the managers of the organization should try to implement change management process to develop strategies according to the current market demand. It is highly important fo r the newly developed bookshop to develop a strong management foundation to maintain effective workplace environment (Rodiek, 2008, p.29). It is discussed earlier that

The Future of the Great Italian Food Company Essay Example for Free

The Future of the Great Italian Food Company Essay Problem Statement Six members of the of the Great Italian Food Company’s Board of Directors have ideas for the future growth of the company. Each of the members proposed idea has its merits, but their ideas are mutually exclusive and only one strategy can be chosen. This could be a potential issue and delay the company’s future growth if the board members cannot come to an agreement. Without a unified strategy, corporate or business, to guide the company over the next decade the Great Italian Food Company will make costly mistakes and jeopardize the company’s current position and future growth. Hard decisions must be made and appropriate planning will have to be conducted. Analysis and Evaluation Joe Marconi, the founder and current Board Chairman of the Great Italian Food Company, established the first Papa Joe’s restaurant in 1960. Since that time the company has expanded to include three additional Papa Joe’s restaurants in the Greater St. Louis area and established a Board of Directors. The members of the board include Joe’s wife along with their four children; Little Joe, Johnny, Tony, and Maria. Additionally, three of Joe’s longtime personal friends are also members of the board of directors. The restaurants themselves are family establishments with a unique Italian atmosphere and a basic Italian menu. Over the years the company has been fairly successful under the management of Joe’s oldest son, Little Joe, with the expansion to three additional Papa Joe’s restaurants. However Joe’s children now believe that the current business model will not remain profitable enough to maintain their current lifestyles, which they have grown accustomed to and want to grow the company even further. Each of Joe’s children and Jimmy (one of the other board members), including Joe himself, have ideas about the future growth of the company. However, they all seem to want to move in a different direction. Joe wants to open an upscale restaurant and partner with a well-known personality allowing the  restaurant to charge more for its meals. Little Joe wants to maintain the current model and continue to expand in the Greater St. Louis area. Tony wants to break into the frozen food industry. Johnny wants to broaden the company and open additional ethnic type restaurants. Maria believes that the best direction is to continue expanding the business throughout the mid-west focusing on major cities. And Jimmy likes the McDonald’s business model and wants to develop a Papa Joe’s fast food franchise chain across the country. The company has a limited access to capital and can only afford to pursue one strategy. So which is the best future for the Great Italian Food Company? Up to this point the Great Italian Food Company seemed to be fairly successful; they have expanded the company by opening three more restauran ts in the Greater St. Louis area and have established an organizational structure that provides management positions for each of the family members. With all growing businesses, the way ahead is always the question. The motivating factor for any businesses that desires continued growth and that wants capitalize on their current success is to continue to increase profits. Recourses, competition, and management are just some of the factors that must be taken into consideration when a business wants to increase growth and of course there is always risk, how much is a business willing to take. The main issue the Great Italian Food Company is facing is that they have not established a strategic plan that supports their mission, vision, or goals (Bateman Snell, 2013, p. 139). There are six members of the board with six completely different ideas who want to move the company in six different directions. However, none of the required strategic planning has been done to evaluate which of the ideas, if any, is the best for the company’s current situation and future growth (Bateman Snell, 2013, p. 138). Each of their ideas has great potential and point toward numerous possibilities, providing an e xcellent starting point in the development of a strategic plan, but their disagreements could also erupt into conflict among the board members. As the Chairman of the Board, Joe will need to temporarily forget that he is a father, husband, and friend to other board members, and take a purely clinical approach to the issue. When developing the company’s strategic plan, Joe may be forced to make decisions for the betterment of the company. He does have options; he could make the decision alone or engage in a group decision process (Bateman Snell, 2013,  p. 102). Managing a group decision can be a difficult process; however, in this case a group or team process could be the most productive. Each of the board members has specific skills, knowledge, and attributes that could be leveraged to make the best decision. Many companies, both small and large, have failed due to poor strategic planning; as a result they have either failed to keep up with technology and/or their competitors, mismanaged their resources, or relied on poor planning and costly decisions. Without a well thought out strategic plan to guide a company ov er the next five, ten, or even twenty years, growth is not a possibility for its future. Recommendation The board members of the Great Italian Food Company need a corporate or business strategy, depending on which direction the company wants to compete in the market (Bateman Snell, 2013, p. 147). If they want to challenge the larger competitors in the food industry or expand into the frozen food sector they can build a corporate strategy. If they decide to stay with their current model and continue to build more Papa Joe’s restaurants then a business strategy maybe more appropriate. Whatever level and type of strategic planning the Great Italian Food Company focuses on it should be flexible enough to adapt to a changing business environment. The strategy should not be so deliberate that it they are unable to make adjustments to their strategic plan (Mintzberg, Waters, 1985). As with any method of planning or decision making considerations must be taken into account; quantity over quality, current and future recourses, control over the company, competitors, and customer base (B ateman Snell, 2013, p. 14). Without having conducted a complete analysis of the company, it is hard to say which strategy they should choose however, The Great Italian Food Company has been successful in its current model as a family establishment with a unique Italian atmosphere. With limited capital, resources and investors, breaking into a new industry or making radical changes could be extremely risky. However, failure to change or grow while their competitors adapt to the industry could leave the Great Italian Food Company wayside along with Blockbuster and Borders. The Great Italian Food Company is still a considerably small company, continued investment into the further expansion of the Papa Joe’s restaurants throughout the mid-west, building  additional capital and investors, and testing the market with new products could strategic plan that continues growth while limiting risk. References Bateman, T.S., Snell, S.A. (2013). Management: Leading and collaborating in a competitive world. (11th ed.). New York, New York: McGraw-Hill Education. Mintzberg, H., Waters, J. A. (1985). Of Strategies, Deliberate and Emergent. Strategic Management Journal, 6(3), 257-272.

A Brief History of Iran from 1851 :: History

A Brief History of Iran from 1851 Qajar Dynasty 1851-1906 -- The Qajars (ruling family) lost central Asian provinces to the Russians and were forced to give up all claims on Afghanistan to the British. These two European powers dominated Iran's trade and manipulated its internal politics. The Qajars and influential members of their court were bribed to sell many valuable concessions to the British, such as the Tobacco Concession which triggered a massive popular uprising. 1906 -- Discontent with Qajar corruption and mismanagement led to the Constitutional Revolution and the establishment of Iran's first parliament or Majles. The constitutional aspirations for a limited monarchy were never to be fully realized. Although Iran never became an actual colony of imperial powers, in 1907 it was divided into two spheres of influence. The north was controlled by Russia and the south and the east by Britain. By the end of WW I, Iran was plunged into a state of political, social and economic chaos. 1921 -- Reza Khan, an officer in the army, staged a coup. Initially the minister of war and then the prime minister, in 1925 Reza Khan decided to become the Shah himself. Although Reza Khan's initial objective was to become the president of a republic, the clergy, fearing a diminished role in a republic, persuaded him to become the Shah. Pahlavi Dynasty 1925-1940 -- Reza Shah Pahlavi's first priority was to strengthen the authority of the central government by creating a disciplined standing army and restraining the autonomy of the tribal chiefs. He embarked upon a series of modernizing and secular reforms, some of which were designed specifically to break the power of the clergy over Iran's educational and judicial systems. He provided public education, built Iran's first modern university, opened the schools to women and brought them into the work force. He initiated Iran's first industrialization program and dramatically improved Iran's infrastructure by building numerous roads, bridges, state-owned factories and Iran's first transnational railway. In 1935, he officially requested all foreign governments to no longer refer to Iran as Persia, but as Iran. (The Iranian people themselves had always referred to their country as Iran.) Politically, however, Reza Shah forcibly abolished the wearing of the veil, took away the effective power of the Majles and did not permit any forms of free speech. With the outbreak of WW II, Reza Shah, wanting to remain neutral, refused to side with the Allies. 1941 -- In need of the Trans-Iranian railway to supply the Soviets with wartime materials, the Allies invaded and occupied Iran for the duration of the war. Reza Shah was forced to abdicate in favor of his son Mohammad Reza Pahlavi and died in

Illegal Immigration Essay

The United States of America, the land of the free and the home of the brave, where opportunities were vast, and people migrated in seek of a greater life; however, the American way of living has since then become obsolete and in it’s stead a country facing extreme fiscal burden due to a high influx of illegal immigration which has a resulted in a dramatic tax increase for the American people, a decrease in the quality of life and job availability, and the overall state of America and the economy. Furthermore, a nation penetrated every year by some 300,000 illegal aliens†¦is not a nation experiencing ‘immigration’, but rather, a nation experiencing an invasion. For centuries, our nation has been a safe haven for people of different cultures and nationalities to inhabit. However, that which we have prided ourselves in, will ultimately contribute to our greater downfall; for the negative effect illegal aliens are having on the U.S economy and society, is so gre at, it will eventually surpass and reach the point beyond resuscitation. As stated above, many as a safe haven have considered the United States, thereby, resulting ongoing struggle of people fighting their way into the country for decades. However, as the decades pass, the issue continue to rapidly escalate in gravity. With the United States border being so close to Mexico it is now seeing the highest population of illegal immigrants to date. The rising population is due to the lack of jobs in their country, poor pay and ill work environments. However, it has become the issue which it currently is due to the US having problems with high taxes, steep insurance costs and new laws. Even though the United States is a free country, immigration has changed over the years because of an increase in illegal immigrants, stricter laws and harsher penalties. In the last few decades the United States has had to increase the taxes for their American citizens due to the increase in the illegal immigrant population. â€Å"Even with the national government pouring billions of dollars into the education of LEP students, state and local taxes provide the lion’s share of the funding needed to hire bilingual teachers, purchase non-English textbooks and instructional resources, and hire other professionals or paraprofessionals  who can communicate with non-English speaking parents.† Education is where a major portion of money goes to help illegal immigrants learn to speak English. â€Å"Local taxpayers continue to expend more money to support education; and in communities that serve high numbers of illegal immigrants, such taxpayers will have to provide even more money to public school districts. Universities have been petitioned by local education agencies to prepare more educators to work with LEP students, so additional funding for research and curriculum development will be required at the university level.† Many illegal immigration sympathizers attempt to portray illegal immigration as a victimless crime, when in actuality, not only do they willfully and knowingly cross the border, but the act also causes substantial harm to American citizens and legal immigrations- more specifically, those which reside in the more vulnerable and impoverished areas of our population. They not only cause an enormous drain of public funds, but in addition, as proven by the National Academy of Sciences, the taxes they seldom pay do not even partially cover the cost of services they receive. Of which include, education, health care, and other services intended for legal Americans. More so, they entering into the country has severely affected job availability for minority workers and those without high school degrees in America. Furthermore, illegal aliens pose a great threat to national security seeing as by it creates greater opportunities for terrorist to attempt to blend in within those crossing the bord er. However even though, this is a small issue in the overall greater problem which is illegal immigration, the main issue truly resonates in the deep negative effect they are having our economy and quality of life. As stated in the article, â€Å"Do Illegal Immigrants Actually Hurt the U.S Economy† from the New York Times, the author described the story of Pedro Chan, an illegal immigrant from Guatemala who crossed the border in hopes of â€Å"a better life in America†. He explained how said illegal alien earns up to $25,000 a year working as a handy man, but furthermore, claimed that these illegal immigrants despite the money they send to their native countries, in fact spend most of their earnings here in America, therefore, allowing the money to circulate within our economy. The author even stated that as all economists, of all political  persuasion, have proven that illegal immigrants –regardless of their legal or illegal standing- benefit the overall economy. When in actuality, the fiscal burden that caused by illegal aliens on U.s Taxpayers is estimated at the federal, state, and local level to be about $113 billion; nearly $29 billion at the federal level and $84 billion at the state and local level. Furthermore, the annual outlay that illegal aliens cost U.S taxpayers is an average amount per native household of $1,117. More so, this number varies greatly depending on the size of illegal alien population in that locality. However, e ducation for illegal aliens undoubtedly constitutes the single largest cost to taxpayers, with an annual price tag of nearly $52 billion. Even though, at a federal level, about one-third of outlays are set to par by tax collections from illegal aliens, at a the state and local level, an average of less than five percent of public costs associated with illegal immigration is recouped through illegal alien tax collections. For the truth of the matter is, the majority of illegal aliens do not pay income taxes, and the few who do, are refunded the revenues collected through tax returns, in addition to claiming tax credits which results from payments from the U.S treasury. With many states, such as California and New York, facing state budgets being in deficit, policymakers are desperately seeking way to reduce the fiscal burden of illegal immigration. With California’s budget deficit being $14.4 billion in 2010-2011, with an estimated $21.8 billion in annual expenditures on illegal aliens, and New York with $6.8 billion deficit and nearly $9.5 billion in yearly illegal alien costs. While these statistics were gathered from the fiscal year of 2010-2011, the profound negative effect of illegal immigration continues to escalate and further accentuate the already enormous fiscal burden it has placed on the American people. Furthermore, if amnesty for the illegal alien population were fully implemented, while tax collections from illegal aliens would marginally increase, the new legal status would make them eligible for receiving Social Security retirement benefits, in addition to numerous social assistance programs for low-income populations. The r esult of this would ultimately be catastrophic and result in the fiscal burden to increase 10fold. As shown by Federal Expenditures on Illegal Aliens chart, they American government divides Illegal Alien expenditures by: education, medical, law enforcement, public assistance and general expenditures. In 2010-2011, the education subtotal was that of $2,107,800,000; medical was $5,949,900,000; law enforcement, $7,838,700,000; public assistance being $4,564,600,000; and general expenditures at $8,184,400,000. Thereby, bringing the grand total of illegal alien expenditures to $28,645,400,000. While this number represents the grand total of 2010-2011, it is a clear indicator of the negative impact they are having on our economy, in addition to playing a vital role in the impeding of the economic resuscitation. Furthermore, the most part, is that said persons who are negatively impacting our country in actuality should not even be in the position to create such casualties, seeing as they should not reside in the country to begin with. For many, such as Vice President Joe R. Biden, feel that illegal immigrants are as part of the American country and culture as the American Revolution. However, despite Mr. Biden’s ostensible statement to the U.S Hispanic Chamber of Commerce, â€Å"you know, 11 million people live in the shadows. I believe they’re already American citizens. These people are just waiting, waiting for a chance to contribute fully. And by that standard, 11 million undocumented aliens are already Americans, in my view.† Well, much like the Vice President’s previous statements, this was also a near nonsensical and politically befuddling statement. For even though Supreme Court Justice, Sonia Sotomayor, has said illegal aliens should be referred to as undocumented workers, in actuality they are neither the former nor the latter. Illegal Aliens, as defined by the IRS, is an individual who is not a U.S citizen or U.S national, and violates our nation’s laws by unlawfully cr ossing U.S borders. Thereby, such illegal entry is a misdemeanor, and, if repeated post initial deportation, become punishable as a felony. Therefore, if their entering of the country is a crime, thereby, making them criminals, why should 1.) Illegal alien amnesty considered an option and 2.) They be referred to as undocumented workers, let alone â€Å"Americans†. The harsh truth being, they are not Americans, in any sense, they are illegal aliens, who have willfully illegally crossed U.S borders, and are now causing unrectifiable damages. Although Border Patrol plays a crucial role in the ongoing war against illegal immigration, this issue cannot be controlled solely at the border; drastic measures by the United States government and more importantly Immigration and Customs Enforcement (ICE) must be taken to bring this epidemic to a halt. Those, which overstay their visa, in addition to the EWI’s who pass by Border Patrol unscathed, must be identified and immediately removed by interior immigration inspectors of ICE, and deported to their country of origin. Unfortunately, ICE currently is constrained from detaining and deporting any illegal aliens that do not possess criminal convictions or pose as a threat to national security. The main issue with this, is since the topic of illegal immigration is associated with morality and treatment towards humanity, people often forget or choose to stay blind towards the fact that all those which illegally enter the borders of a country are by default criminals. Therefore, if they knowingly, and willingly, entered the country illegally, they should have to face the repercussions of their actions. The only way to bring about the termination of this grand influx of illegal immigration is to make a united and conscious effort to bring about its demise; that which requires ensuring illegal aliens do not obtain any form of public assistance benefits, public education, public housing, employment, or any other form of taxpayer-funded benefit without detection. Furthermore, focusing on the three major components of immigration control, which are: deterrence, a theory that criminal laws are passed with well-defined punishments to discourage individual criminal defendants from becoming repeat offenders and to discourage others in society from engaging in similar criminal activity; apprehension, the seizure and arrest of a person who is suspected of having committed a crime; and removal, the transfer of a person or thing from one place to another or the transfer of a case from one court to another. In this sense, removal generally refers to a transfer from a court in one jurisdiction to a court in another, whereas a change of venue may be granted simply to move a case to another location within the same jurisdiction. The country must unite, and demand Congress and the Executive Branch to strengthen these three components and reestablish their focus American people, not illegal aliens, as their main focus point- for our government is meant to govern â€Å"by the people, for the people† (i.e. American citizens). In order to effectively control illegal immigration, it requires a balanced approach with a myriad of enforcement improvements that extend far beyond the border; including: procedural reforms, an increase in investigation capacity, asylum reforms, document improvements, limitations on judicial review, improved intelligence capacity and state/federal cooperation, and major reforms in detention and deportation procedures. Even though the cost of these extensive reformations that will result in effective control and management of the laws against illegal immigration are high, it ultimately will cost the US government, economy, and people, far less than allowing illegal immigration to run rampant. In conclusion, it appears that the debate over the future stance over illegal aliens has been brought to two options: pursuing a strategy that discourages future illegal immigration and increasingly diminishes the current illegal alien population through denial of job opportunities and deportat ions, or the more probable and highly detrimental, to adopt an amnesty that further invites continued illegal immigration. The America that our predecessors once knew has become obsolete, and merely a figment of our imaginations. The once great empire that we were, ceases to be, as we have been stricken by a myriad of things, and of those being illegal immigration; of which has been a great problem of ours for decades, more so greatly due to the 1986 amnesty which resulted in a further escalation in the fiscal burden they cause. Furthermore, if the 2014 amnesty of illegal aliens is passed, then the fate of this once great country has been sealed, seeing as it will only result in a higher influx of illegal aliens crossing the border- an event which will greatly contribute to the demise of the once â€Å"American Empire†. Works Cited 1. â€Å"Illegal Immigration | Center for Immigration Studies.† Illegal Immigration | Center for Immigration Studies. N.p., n.d. Web. 14 Apr. 2014. < http://cis.org/Illegal> 2. Davidson, Adam. â€Å"Do Illegal Immigrants Actually Hurt the U.S. Economy?†The New York Times. The New York Times, 16 Feb. 2013. Web. 12 Apr. 2014.< http://www.nytimes.com/2013/02/17/magazine/do-illegal-immigrants-actually-hurt-the-us-economy.html?pagewanted=all&_r=0> 3. â€Å"Immigration Issues.† The Fiscal Burden of Illegal Immigration on U.S. Taxpayers (2010). N.p., n.d. Web. 14 Apr. 2014. < http://www.fairus.org/publications/the-fiscal-burden-of-illegal-immigration-on-u-s-taxpayers> 4. Chantrill, Christopher. â€Å"Compare States Growth And Debt.† For 2014. N.p., n.d. Web. 15 Apr. 2014. < http://www.usgovernmentspending.com/state_debt_rank> 5. Chumley, Cheryl K. â€Å"Joe Biden: Illegal Immigrants Are ‘already American Citizens’ to Me.† Washington Times. The Washington Times, 28 Mar. 2014. Web. 15 Apr. 2014.< http://www.washingtontimes.com/news/2014/mar/28/joe-biden-illegal-immigrants-are-already-american-/> 6. â€Å"Immigration Issues.† Illegal Immigration Is a Crime (2013). N.p., n.d. Web. 15 Apr. 2014.< http://www.fairus.org/issue/illegal-immigration-is-a-crime

Management of Change

School/Portfolio:| The Business School| Course Code/ID:| BUMKT5901| Course Title:| Marketing| Teaching Location:| MIT Melbourne| Program(s): | MBA| Author:| Kimble Montagu/Robert Errey| Level:| Introductory | Semester:| Insert| Prerequisite(s):| Nil | Corequisite(s):| Nil| Exclusion(s):| Nil| Credit Points/Progress Units:| 15| ASCED Code:| 080505| Adopted Reference Style APAhttp://www. ballarat. edu. au/library/assignment-and-research-help/referencing/apa-style 1COURSE ORGANISATION: 1. 1Handbook/sFor full details of programs and school procedures, please refer to the University of Ballarat handbook and The Business School Programs Handbooks available at: http://www. ballarat. edu. au/current-students/publications,-policies-and-forms/handbook/2012 http://www. ballarat. edu. au/business/handbooks Important information located in the handbooks includes: * * Student responsibility * Special Consideration process and forms * Submission of tasks and assignments * Appeal process * Unsatisfa ctory progress – Early Intervention * Grading codes 1. 2StaffThe most appropriate contact is your lecturer. If necessary they will contact the Course Coordinator at the University of Ballarat. | Coordinator| Lecturer| Tutor| Name:| Kimble Montagu| Kimble Montagu| N/a| Phone:| 0437 443 323| 0437 443 323| | Fax:| | | | Email:|   k. [email  protected] edu. au|   k. [email  protected] edu. au| | Office:| | | | Web:| | | | 1. 3Classes | Monday| Tuesday| Wednesday| Thursday| Friday| Saturday| Sunday| Morning| | | | | | | | Afternoon| | | | | | | | Evening| | | | | | | | Insert relevant time(s)/day(s)—then delete this messageStudents are reminded that class attendance is vital. Whilst it is appreciated that work commitments can impinge upon class attendance you need to be aware that there is more to learning Marketing than just reading the text and/or the lecture slides. Participation in class exercises and discussions, viewing DVDs, collaborating with your group memb ers and other classmates all add to a much richer learning experience. If you are going to miss all or some of a class then you need to let the lecturer and your group members know what is happening.History has shown that students who miss classes struggle to achieve the higher grades. 1. 4Consultation Hours By arrangement—please email for an appointment. 1. 5Prescribed Text This subject will be conducted on the presumption that students have a copy of: Iacobucci, D. (2012) MM3. Mason, OH: South-Western Cengage. 1. 6Plagiarism Plagiarism is presenting someone else work as your own and is a serious offence with serious consequences. As set out in the University Regulation 6. 1. 1, students who are caught plagiarising will, for a first offence, be given a zero mark for that task.A second offence will result in a failing grade for the course(s) involved and any subsequent offence will be referred to the Student Discipline Committee. Student must be aware of the University Regula tion 6. 1. 1 Student Plagiarism, available at http://www. ballarat. edu. au/legislation/6. 1. 1-plagiarism. The link to the library website for more information is: http://www. ballarat. edu. au/library/assignment-and-research-help/referencing Students must: * fully reference the source(s) of all material, even if you have re-expressed the ideas, facts or descriptions; * acknowledge all direct quotations; and not submit work that has been researched and written by another person Turnitin—this software application allows students to check their assignments for referencing and citation omission or incorrect paraphrasing. Put a statement here about how/where to submit the assignments 1. 7UBOnline UBOnline is used to host course resources for all courses. Students can download lecture and tutorial notes to support class participation. Students login to the UBOnline at https://ubonline. ballarat. edu. au/login/index. php. ———————â⠂¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€ 2OBJECTIVES: 2. 1General comments The objectives of this course are to introduce to you the fundamental principles and practices of marketing and to develop your ability to understand and use marketing processes and techniques. The development of your analytical and presentation skills will also be emphasised in this course. Marketing performs a specific role within the organisation. It seeks to increase certainty in the revenue stream today and into the future (Ambler, Marketing and the bottom line, 2000).The philosophy that underpins how this is achieved can be simply stated as seeking to understand and satisfy customer needs and wants as part of the process of achieving the organisations objectives (Kotler et. al. 2009). To execute this philosophy to fulfil its role within an organisation, marketing follows a process that comprises a number of components and tools. The apparent simplicity of the task as portray ed above, masks a complexity that will keep you engaged in the discipline for many years.Good marketers are able to draw insights from the theory, apply it to the day-to-day and develop innovations in marketing activity that delivers success to the organisation. It is, therefore, suggested that organisations which embrace marketing are more effective and efficient at generating revenue than that those which do not. A more technical explanation of the process of marketing is that companies aim to deliver value to their customers in a range of situations and contexts via a product or a service.The concept of value is one we consider early in the course. Companies usually deliver value to customers by developing a strategically planned and managed approach and by understanding their markets—that is, their customers, who are usually divided into groups of people (referred to as market segments) who share similar aspects or characteristics. The notion of identifying and understand ing (target) segments is the basis of consumer behaviour; a key aspect of the course.The way in which companies actually design, and deliver a product or service to meet the needs, wants and demands of their markets lies at the very heart of the marketing concept and this is the marketing mix. This multi-faceted topic covers the remainder of the lecture series. There are four key parts of the marketing mix we focus on: product, price, place (logistics), and promotion. In fact, there are also three other Ps—people, physical evidence and process. We do not cover these in this course—not because they are not important but because we simply do not have the time (they are covered in many textbooks).Each part of the marketing mix (and indeed, of marketing as a whole) has to deliver carefully planned value to the market—so we return to the critical concept of value which lies at the very heart of marketing. The above focuses on how companies provide value to customers (known as customer value). However, customer value also has another meaning—the financial value customers provide firms via their purchase of goods and services and the consumption of pre- and post-sale services. The financial outcome associated with the company’s marketing program is a critical issue for Boards and senior management.On completion of this course, you should be able to: 2. 2Knowledge * Recognise and understand the fundamental core concepts and processes of marketing * Explain marketing and its role in society and identify the principles that underpin marketing orientation * Describe the variety of marketing activities necessary to fulfil the marketing management process * Have acquired an understanding of the fundamental concepts and processes of marketing and the principles underlying the development of marketing strategies . 3Skills * Select appropriate methods and tools for implementing marketing strategies * Demonstrate and apply this knowledge to p rovide solutions to marketing problems * Solve marketing problems, and write cogent academic and business reports to meet academic and business criteria * Differentiate between organisations that are marketing oriented and those that are not 2. 4Values Appreciate the marketing situations that can occur for a range of products, services and ideas, and the marketing practices of various organisations in the public and private sectors including the not-for-profit organisations * Understand and appreciate the role of the marketer as one which contributes to an organisation’s goals through satisfying the needs of the consumer and the longer term needs of society (values/attitudes based objectives) 3CONTENT: 3. 1Topics and sub-topics may include: See the schedule near the end of this course description for a detailed list of key topics to be covered in this course. You will be introduced to the marketing concept and its evolution. The role of marketing in a modern business environm ent will be discussed including the way in which the marketing system interrelates with influencing variables. Current topical issues, including ethical considerations and green marketing, will be raised. * The critical concepts of ‘value exchange’ and ‘customer value’ will be emphasised. * Marketing’s role within the organisation and the underlying principles and techniques for marketing decision making, marketing planning, marketing research and the development of marketing strategies will be discussed. You will gain an understanding of the forces affecting market dynamics and an introduction to consumer behaviour, market segmentation, target marketing and positioning. * The elements of the marketing mix and associated concepts will be covered including the product life cycle, new product development, brands and packaging, pricing, distribution and supply, advertising and communications. * The organisation, control and evaluation of the marketing a ctivities within a firm will be introduced. 3. 2Teaching Method Classes will be informal, interactive and involving.Class exercises and discussions will be complemented with DVDs/video clips on various topics where appropriate. The lecturer will vary the format, style, pace and flow to meet your needs but remember—your willingness to participate and share your knowledge/experiences will help your learning and that of the other students. If you have not studied marketing before it helps your learning if you start to become a highly aware consumer. This means, for example: 1. When you see an advertisement on TV or in a magazine ask yourself the following; a. ho is the target market? What has led you to this conclusion? b. what is the key message? How is it being communicated? c. is this the best medium to reach this target market? 2. When you’re at the supermarket take note of; d. what products/brands are placed in the best locations (where in the store/on what shelf) e. whether house brands are taking space from national/international brands f. what price or sales promotions are being run g. determine, if at all, how these marketing tactics affect your buying behaviour 3.Take note of how you go about your shopping for a variety of goods/services—just buy what you always buy, search for products and prices on the Internet first, speak to friends, who makes the final decision, who purchases the product 4. If you’re not happy with a product or service be an active consumer—contact the firm and assess how they handle your feedback/complaint—this is a good way to find out just how customer oriented a firm is. 4LEARNING TASKS AND ASSESSMENT: 4. 1Summary It is emphasised that this course requires a significant commitment outside of formal class contact.The learning tasks in this course may include classes (lectures, tutorials or seminars), required reading, the preparation of answers to set questions, exercises and problems, a nd self-study. In addition, students may be required to complete an assignment, test or examination. Summary of suggested time allocations for this course Classes | 3 hours per topic for 12 topics| 36 hours| Reading| 2 hours per topic for 12 topics | 24 hours| Preparation of set questions, exercises and problems| 4 hours per topic for 12 topics| 48 hours| Preparation of assignment| | 20 hours|Study and revision for test and end of semester examination| | 22 hours| TOTAL| | 150 hours| 4. 2Attendance and Participation It is in students’ interest to make every effort to attend all the classes for this course and to complete all preparatory and assessment tasks. It is our experience that those students who do not attend class or carry out the associated activities are more likely to do poorly or to fail the course completely. Learning Task| Assessment| Weighting| Demonstrate knowledge of the early course material such as: core marketing concepts (e. g. the value exchange) and the 4Ps| Individual Assignment| 25%| Via selection (by the student) of a firm/product/service, demonstrate application of critical marketing concepts and business acumen through the analysis and evaluation of relevant case questions/requirements| Group Presentations and Report| 25%| Demonstrate knowledge of key marketing concepts by applying them in different marketing situations| Examination| 50%| 4. 3Note on Assessment The University of Ballarat PASS grade is achieved at 50%. To pass the courses listed below student must achieve this and pass the examination (if applicable).All other courses must achieve a pass overall. BUACC1506, BUACC1507, BUACC1521, BUEBU1501, BUECO1507, BUECO1508, BUENT1531, BUHRM1501, BULAW1502, BULAW1503, BUMGT1501, BUMKT1501, BUMKT1503, BUTSM1501, BUTSM1502, BUACC5901, BUACC5930, BUACC5932, BUACC5933, BUACC5934, BUACC5935, BUACC5936, BUACC5937, BUECO5903, BUHRM5912, BULAW5911, BULAW5914, BULAW5915, BULAW5916, BUMGT5921, BUMGT5926, BUMKT5901, BUMKT5922. You nee d to get at least 50% in the exam and at least 50% overall to pass this course. Students are strongly advised to attempt ALL assessment tasks.Students who do not submit a task(s) or fail a task(s) in the semester will be identified as a ‘student at risk’ of unsatisfactory academic progress (outlined in the Business School Handbooks) and will be directed to the School’s Intervention Program. Students who encounter difficulties or who are otherwise concerned regarding their progress should consult their lecturer. Assessment criteria set out the details by which performance in each task will be judged. This information will give a clear and explicit understanding of the expected standards to be achieved relative to the marks awarded.The Assessment Criteria Sheet for each assignment for this course is at the end of this document. 4. 4Assignment One—Individual Report Due Date: Week 6 Submit a hard copy at MIT level 7 no later than Wednesday 19th December 2012 B y 4 pm Weighting:25% Length:Approximately 2,500 words This assignment focuses on how a product or service (which you can choose) delivers value to customers through the 4Ps of marketing (product, place, price and promotion). This is an introductory assignment. We do not expect you to know the intricate details of each of the 4Ps yet as these are considered later in the course.This assignment can make use of a product or service from Australia or from another country—however; you are much more likely to have greater access to information if you choose a company that operates in your city/country. That is, if you are studying in Sydney chose a company that operates in Sydney, or if you are studying in Hong Kong, chose a Hong Kong company. You are required to collect data and discuss how the product or service, delivers value to customers. This assignment gives you the chance to use your own views and opinions.Use sentences such as (in regards to, for example, promotion) ‘ this product (say a Toyota car) delivers value to customers in a number of ways†¦first of all, as in the attached advertisement. ’ Then describe the advertisement and how the advertisement helps to promote Toyota, it could be in regard to the wording, colours, design and so on. The second promotional aspect might be perhaps a radio advertisement†¦ so be quite specific. Try to discuss how each aspect of the product or service delivers value, that is, helps to market the product or service. Pick any product—a brand or car etc. but be specific, don’t just select ‘Toyota’ but pick a particular product. The product can be from Hong Kong or abroad. You could pick a service, but again be specific, (i. e. , perhaps Star Ferry in Hong Kong). * Describe the company providing the product or service in two paragraphs or so. This is just a basic introduction. * Describe, in your own words (i. e. , do not just use information off a website etc. ), how y ou feel the product or service delivers value to customers as follows (This is 80% of the assignment): The product or service—how does it deliver value to customers? Provide examples. (Aspects could be design, features, even brand, image reputation); * The price of the product or service—how does this deliver value to customers (perhaps it is cheap, or even expensive which can give customers a sense that the product or service is high quality, has status and so on). * The place of the product or service (the location in which customers can access the product or service). Perhaps the service is located in a particular place which can help its image and status i. e. a Kmart store in Australia located in a very good shopping centre; or Watsons in Hong Kong located in the busiest part of Hong Kong, such as Mongkok. But place can be very specific, too, perhaps a book—perhaps a popular novel, is located in a very smart bookshop (i. e. Pageone Hong Kong, or a specialit y bookshop in Australia) which can improve its status, and brand image); * The promotion of the product or service—the way in which the product or service is promoted). Perhaps the product or service benefits from some very smart advertising or promotion. Provide an example of an advertisement. . 4. 1Individual Assignment—Assessment Criteria This assignment is an introductory one and it is designed to cover some of the key aspects of marketing as contained in the first few chapters of the text book. It is an assignment which understands that many of you may not have come from a marketing background. Indeed, for many of you, this may be your very first course in the MBA so this is an assignment which helps you to understand some of the basic aspects of marketing and, indeed, of assignment preparation in a western MBA environment. Follow the format given above.At the back of this document is an Assessment Criteria Sheet (ACS) for the individual assignment—please n ote that the focus of the assignment is HOW VALUE IS DELIVERED by the product (or service) you select via the 4Ps. Hence, it is pertinent that you write something like ‘the product provides value because it is the most economical on the market’ or ‘value is provided because the product is distributed through all major supermarket chains and online’. To help you understand how firms can provide value your lecturer will allocate time on the first day to discuss the Office Depot case.You will form groups and answer specific questions and present to the class. You will review a sample of a ‘model’ report of this assignment which will give you clear indications of what is required to earn a high mark. 4. 5Assignment Two—Group Presentation and Report Due Date: Report—Due week 11 Submit a hard copy at MIT Melbourne level 7 no later than 30th January 2013 by 4pm. Presentation— 31st January 2013 Hard copy of the presentation is to b e handed to the lecturer before the presentation. Submit a hard copy at MIT no later than tutorial and lecture time. Weighting:25% (10% for the presentation and 15% for the report)Length:2,500 to 3,000 words for the report and an oral presentation of around twenty minutes followed by about ten minutes for questions. The presentation is usually accompanied by about 20 PowerPoint slides but again, you will be advised by your lecturer. This is a higher level assignment compared to Assignment One. Now we ask you to include some discussion, analysis, and creative thinking. In essence, you can now also provide more of your own ideas, viewpoints and thoughts about the topic. This a real life case study and this will be discussed by your lecturer.You will pick a real company to be the focus of your case study. The company could be the company as a whole, but it could instead be a product, or a service or, indeed, a range of products or services. History shows that it is easier to do this as signment if you focus on one specific product (or service) such as American Express Platinum Card rather than looking at the entire American Express suite of offerings or the company as a whole. The presentation and the report need to cover the following issues, although there may be some variation: talk to your lecturer.What is listed below is indicative, and often a presentation will have its own flow and format. The list of aspects below is for guidance only. 1. Describe the company, product or service. That is, give a short introduction. Provide some background. 2. Evaluate the product or service (or company). That is, discuss the product (or service or company) from a marketing perspective. To do this you may use the marketing mix to identify how the product, service or company satisfies its market. This discussion is not what the company writes about itself—it is the view of your group.YOU NEED TO COLLECT DATA. 3. Describe two target markets for the company, product or service. These markets may be identified by the company or you. If you researching a consumer product and are studying in Australia try to use the Roy Morgan Value Segments—see http://www. roymorgan. com/products/values-segments/values-segments. cfm. If you are studying elsewhere try to use the Strategic Business Insights VALS segmentation—see http://www. strategicbusinessinsights. com/vals/ 4. Evaluate these two markets. This means discuss and be critical of these markets.Are they too wide, or narrow? Are they, in your opinion, markets which seem to be appropriate (or viable) for the company (or its product or service)? 5. What would be FOUR new plans, ideas, products or services which your group feels would add value to the company? This part of your presentation, and report, can be creative. But JUSTIFY your ideas. By this we mean: where did your ideas come from—provide some background to your thinking and some theories to back them up. Remember to answer the se questions in a report format. Your lecturer will give you some tips here.As a note, the range of topics could be quite wide—for example, we have had presentations on nursing (as nurses provide value to their patients, staff and other stakeholders such as managers and government bodies), the retail sector (such as Watsons, for example), the I-Phone or I-Pod, or whatever. Marketing is about delivering value to a range of target markets—so it covers almost all sectors in business, and life. 4. 5. 1Group Assignment—Assessment Criteria At the end of this document is the Assessment Criteria Sheets for the presentation and report.The ACSs clearly show what needs to be addressed—not meeting these requirements will reduce your marks. For example, students sometimes don’t provide an Executive Summary or provide one but do not address the required elements—marks cannot be earned in such a case. You will be shown a sample of a group report and presen tation so that you will better understand what is required to earn a high mark. 4. 6Report Format Reports are to satisfy the following requirements. An Assessment Criteria Sheet MUST be fully completed and attached to the front of the assignment.The assignment MUST also have a cover page that includes: 1. BUMKT5901 Marketing 2. Insert Semester and Partner 3. Individual Assignment—Delivering Value OR Group Assignment—New Marketing Initiatives 4. Your name OR Names 5. Your student ID OR IDs 6. The Due Date 7. Submitted to—insert lecturer’s name Font—Arial Size—12 Paragraphs—fully justified Line spacing—single line Before and after spacing—0 points Paragraph spacing—one space before and after APA reference style 4. 7Peer Assessment Groups will be limited to a maximum of four members.Hopefully, this will limit the organisational and productivity issues that appear to plague group experiences. Peer evaluation may be un dertaken in this course. It will be the responsibility of all group members to produce a quality report. Hence, if there are group problems you are expected to sort them out so that the group, as a whole, does not suffer. If you need to discuss such a situation with your lecturer—DO NOT LEAVE IT UNTIL THE LAST MOMENT. Please note that if a Peer Evaluation is required for your group, under normal circumstances no marks can be awarded to the group members until ALL members have returned he Peer Evaluation sheets. Peer Evaluation covers individual performance on: * Understanding of the task and topic * Industry and initiative * Dependability and integrity * Participating as a group member * Attendance To help you formulate a fair peer evaluation all students should keep notes on, e. g. : * Tutorial and meeting attendance * Allocation of tasks—who is to do what and by when * Whether requested material is delivered on time and at sufficient quality/quantity * Dates and deta ils of all communications—verbal, SMS, email and any other formYou should all regularly ‘sign off’ so that there is consensus of what has occurred, what is being requested and by when, etc. If a group has to complete a confidential peer evaluation each student will obtain 50% of the group mark plus some allocation of the other 50% according to the result of the peer evaluation. No student can attain a mark that is higher than what the paper attained. For example, if the paper received 14 out of 20 then the student with the highest peer evaluation will receive 14 marks—the other students will receive a percentage of that student’s mark.The following example should clarify the approach. Assignment mark| 14 (out of 20)| | | Students| A| B| C| Marks @ 50%| 7| 7| 7| Peer evaluation (out of 100)| 100| 80| 70| Additional marks| 7| 5. 6| 4. 9| Final marks| 14| 12. 6| 11. 9| NB: Where the lecturer believes that the Peer Evaluations have not been completed fa irly he/she can amend the final marks generated by the above formula. 4. 7. 1Non-contributing Group Members Students need to understand that as a member of a group you have obligations to the other group members and failing to meet these obligations may put their and your performance at risk.Where a student (or students) is (are) not fulfilling these obligations all group members will be required to complete an independent and confidential Peer Evaluation. Where a student is rated poorly by fellow group members the offending student not only faces the prospect of scoring substantially reduced marks but may also: * Receive a letter from the School to, e. g. requesting the student to attend a meeting with the Deputy Dean or some other nominated party; and/or * Where applicable, be excluded from the group. * 4. 7. 2Removal from a GroupThis is a last resort approach where under certain conditions a student can be removed from a group if he/she does not contribute as expected. This remov al can occur at any time and then this student will be required to complete the group assignment as an individual assignment. The decision to remove the student is at the sole discretion of the lecturer after collecting data and speaking with the group members. Aspects that may be taken into account when reaching such a decision are: * Tutorial and ex-class meeting attendance * General attitude displayed towards the assignment Not responding to group members’ communication efforts * Not completing assigned tasks at the appropriate standard and on time * Not responding to the lecturer’s communication efforts To assist with this decision making students should keep individual diaries recording data related to the above points. 4. 8Exam A three hour (50%) exam will be conducted at the end of the semester to test material covered throughout the course. You will be provided with an idea of what is in the exam. All materials covered throughout the semester (that is, in the s chedule below) are examinable—includes any handouts etc.Examination assessment criteria include: 1. Your ability to apply marketing concepts to solve new problem situations. 2. Your ability to demonstrate knowledge and understanding of marketing concepts. 3. Your ability to demonstrate critical thinking, deductive reasoning and logic in relation # 1 and # 2. NB: You must pass the exam (i. e. , obtain at least 50%) and also gain a minimum of 50% overall to pass this course. 5SCHEDULE: As this subject is taught in intensive mode, and seeks to be highly interactive, the material covered may vary from the schedule detailed below.However, to ensure you get the maximum value from the subject it is suggested that you pre-read as much as possible prior to the class. Date| Lecture| TextChapters| Week 1Insert day and date| Course administration and introductionsMarketing management importanceOffice Depot case| Course description1Handout| Week 2Insert day and date| Customer behaviourHow the kids took over OR Consuming kidsIndividual assignment: discussion and formulation| 2DVD| Week 3Insert day and date| SegmentationEconomic segmentationIndividual assignment: discussion and formulation| 3Lecture notes| Week 4Insert day and date|TargetingPositioningGroup assignment: group formation and discussion| 45| Week 5Insert day and date| Products: goods and servicesProfitable product paradigm| 6Lecture notes| Week 6Insert day and date| BrandsPeter Day (BBC)New products| 7Podcast 8| Week 7Insert day and date| Marketing communications & IMCGruen Transfer| 11 & 12DVD| Week 8Insert day and date| Social mediaPricing| 139|Week 9Insert day and date| Distribution and logisticsThe price we payCustomer satisfaction and relationships| 10DVD14| Week 10Insert day and date| Presentations Marketing researchMarketing strategyDetroit: ain’t too proud to beg| 1516DVD| Week 11Insert day and date| Presentations Marketing plans| 17| Week 12Insert day and date| Presentations Course summary Marketing mind mapExam details and preparationCourse evaluation| | | SWOT VAC and EXAMINATIONS| | 6ADDITIONAL RESOURCES: Additional useful references: Each day there are articles in the daily press that address key concepts covered by this course.Articles of interest can be brought to class for discussion. There is also a wide range of general marketing textbooks available that introduce basic marketing concepts. These books may help to supplement the material presented in your prescribed text. Other useful texts for general marketing knowledge, case analysis techniques and presentation skills include: * Kotler, P. , Brown, L. , Burton, S. , Deans, K. , Armstrong. G. (2009). Marketing. (8e), Sydney: Pearson Education. * Hubbard, G. ‘Analysing A Case', in P. Graham. (1990). Insights into Australian marketing: Readings and cases. Sydney: PrenticeHall. Jobber, D. (2009). Principles and practice of Marketing (6th Ed. ). London: McGraw-Hill. * Lamb, C. W. , Hair. J. F. & McDaniel, C. , (2011). Marketing (11th Ed. ). Mason: South Western. * MacNamara, J & Venton, B. (1990). How to give winning presentations: Sydney: Archipelago Press. * Nutting, J. & White, G. (1990). The business of communicating (2nd Ed. ). Sydney: McGrawHill. * Pride, W. M. & Ferrell, O. C. (2011). Foundations of marketing (4th Ed. ). Mason, OH, South Western. There are also numerous books written by Philip Kotler, either by himself or with other authors.For a comprehensive list of marketing journals go to: http://www. tilburguniversity. edu/about-tilburg-university/schools/economics-and-management/organisation/departments/marketing/links/journal1. html The major journal is the Journal of Marketing. Other journals that you should become familiar with and could use in your research for your assignments include: Australasian Marketing Journal Journal of Advertising Journal of Consumer Marketing Journal of Consumer Behaviour Journal of Product and Brand Management Journal of Strategic Marketin g Industry related linksThere is a diverse source of industry sites where the concepts covered in this subject are touched on. www. inc. com This is America’s number one entrepreneurship and small business site. Great if you are starting up your own business and some good general coverage of marketing topics (see the sales and marketing tab). www. marketingprofs. com The Marketing Professionals site, as the name suggests, is targeted as the specialist marketer. Click on the ‘marketing articles’ tab and you will find a list of main marketing topics covered and many you may not have thought of.As it is written for practitioners, most of the articles are 2 -3 pages in length. Marketing consulting firms http://www. tomspencer. com. au/2008/07/27/strategy-consulting-and-business-consulting-firms-list-australia/#Deloitte http://www. stormscape. com/inspiration/website-lists/consulting-firms/ The leading marketing consulting firms, both international and national, seek to hire the best and brightest people who come up with the big ideas that change the world! Of course they have to tell everyone how smart they are (many of them are very smart).To do this they write and publish insight and thought pieces on current industry and discipline trends. You will need to do a bit of searching but you will often find some very good general articles. www. digitalbuzzblog. com This site has the latest campaigns from the world of digital. Be careful it can be addictive!! Read the editorial commentary to get insight into the objectives organisations set for their campaigns. Adopted Reference Style APA – http://www. ballarat. edu. au/library/assignment-and-research-help/referencing ASSESSMENT CRITERIA SHEET Assignment #1—Delivering Value Student| Student Number| Email| | | Criteria| Maximum Marks| Comments| Executive Summary * Introductory sentence * Major findings| 4| | Introduction * Company background| 3| | Product – Describe product/serv ice- Features/benefits- Value delivered| 4| | Promotion – Describe—provide examples- Value delivered| 4| | Price – Data collected- Describe—provide examples- Value delivered| 4| | Place – Describe—provide examples- Value delivered| 4| | Presentation/Appearance- English expression, degree free of spelling errors, formatting, use of tables, correctly referenced, etc. | 2| | Total| 25| | Mark:___________Comments:______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ASSESSMENT CRITERIA SHEET Assignment #2—New Marketing Plans (Report) Student| Student Number| Email| | | | | | | | | | | | | | | | Criteria| Maximum Marks| Comments| Executive Summary * Introductory sentence * Major findings- Major recommendations| 2| | Introduction * Company background | 0. 5| |Product/service evaluation * Description of product/service| 2| | Promotion evaluation * Description of promotional activities| 2| | Price evaluation * Description of pricing strategies| 2| | Place evaluation * Description of how product is distributed| 2| | Market segments * Description of two segments * Evaluation of two segments| 2| | New Marketing initiatives * Description of FOUR new initiatives * Rationale for success| 2| | Presentation/Appeara nce- English expression, degree free of spelling errors, formatting, use of tables, correctly referenced, etc. | 0. 5| | Total| 15| | Mark:___________Comments:_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ASSESSMENT CRITERIA SHEET Assignment #2—New Marketing Plans (Presentation) Student| Student Number| Email| | | | | | | | | | | | | | | |

Free Essays on Adolescent Antisocial Behavior

Adolescent Antisocial Behavior To begin this essay, I will attempt to give a full description of the components of antisocial behavior in order to accurately depict my sister’s situation. The main purpose of this essay is to better educate myself on this particular behavior disorder and to better understand Brandi’s choices, actions, and behavior. According to the American Psychiatric Association manual, antisocial behavior, typically resulting from conduct disorder or oppositional defiant disorder, is described as â€Å"a recurrent pattern of negativistic, defiant, disobedient, and hostile behavior toward authority figures that persists for at least six months†¦Ã¢â‚¬  (Nystul, 2003). The manual also states that a diagnosis of antisocial personality must meet several requirements: a failure to conform to social norms, consistent deceitfulness, impulsiveness, failure to plan ahead, irritability, aggressiveness, a consistent disregard for work and family obligations, a consistent disregard f or the safety of oneself and others, and lastly, a lack of regret or remorse (Harvard, 2000). Oddly, clinical descriptions note that most adolescents displaying significant signs of antisocial behavior are of adequate intellect and do not display signs of thought disorder. These individuals simply fail to exercise good judgment in decision-making. Accordingly, these youths also have difficulties seeing the â€Å"consequences† and various outcomes of their choices and behavior (Pardini, 2003). Finally, other typical behaviors in adolescents affected by antisocial behavior include: truancy, lying and stealing, engaging in physical fights, a tendency to run away, lighting fires, cruelty to animals, a tendency to use drugs, alcohol, and cigarettes at a early age, low self-esteem, learning difficulties, and aggression to others (Colman, 2003). Next, I will discuss proposed potential causes of these antisocial behaviors in children. The most pro... Free Essays on Adolescent Antisocial Behavior Free Essays on Adolescent Antisocial Behavior Adolescent Antisocial Behavior To begin this essay, I will attempt to give a full description of the components of antisocial behavior in order to accurately depict my sister’s situation. The main purpose of this essay is to better educate myself on this particular behavior disorder and to better understand Brandi’s choices, actions, and behavior. According to the American Psychiatric Association manual, antisocial behavior, typically resulting from conduct disorder or oppositional defiant disorder, is described as â€Å"a recurrent pattern of negativistic, defiant, disobedient, and hostile behavior toward authority figures that persists for at least six months†¦Ã¢â‚¬  (Nystul, 2003). The manual also states that a diagnosis of antisocial personality must meet several requirements: a failure to conform to social norms, consistent deceitfulness, impulsiveness, failure to plan ahead, irritability, aggressiveness, a consistent disregard for work and family obligations, a consistent disregard for the safety of oneself and others, and lastly, a lack of regret or remorse (Harvard, 2000). Oddly, clinical descriptions note that most adolescents displaying significant signs of antisocial behavior are of adequate intellect and do not display signs of thought disorder. These individuals simply fail to exercise good judgment in decision-making. Accordingly, these youths also have difficulties seeing the â€Å"consequences† and various outcomes of their choices and behavior (Pardini, 2003). Finally, other typical behaviors in adolescents affected by antisocial behavior include: truancy, lying and stealing, engaging in physical fights, a tendency to run away, lighting fires, cruelty to animals, a tendency to use drugs, alcohol, and cigarettes at a early age, low self-esteem, learning difficulties, and aggression to others (Colman, 2003). Next, I will discuss proposed potential causes of these antisocial behaviors in children. The most pro...

Research of Pthisis Essay Example | Topics and Well Written Essays - 4250 words

Research of Pthisis - Essay Example Laennec argued on both clinical and post-mortem grounds that pathognomonic was the hallmark of phthisis. Through the knowledge he had on the cause and location of the disease he identified different diagnoses like scrofula and tuberculosis meningitis. A challenge that was common among the French physicians was the identification of the disease. There are different types of diseases that existed in their vocabulary thus; it was hard to know a disease. They relied mostly on correlations between clinical signs and pathological changes to differentiate diseases and with future developments; criteria of identifying a disease have been developed (McNeill, pp. 22). This saw the improvement of the diagnosis to patients as it was easy to identify the disease a patient was suffering from. Something that troubled the physicians was fever and this was solved in 19th century when they came to identify fever as a sign of a disease. Phthisis in Early Civilization A discovery of human remains in 200 8 showed that tuberculosis existed 9000 years ago in a settlement in the eastern Mediterranean during the Neolithic era (McNeill, pp. 24). This is the oldest ever reported evidence of TB infection in human beings and it was confirmed by morphological and molecular methods. Some authors have identified tuberculosis to be the first disease to be known to humankind. More evidence on tuberculosis during the Neolithic era was also discovered in a cemetery in close proximity to Heidelberg. Signs of the disease have also been discovered among Egyptian mummies in the period between 3000 and 2400 BCE. This shows that the disease has been in existence for many centuries and this is why extensive research has been done on the same. In 1881 Grebart discovered a... Since the discovery of tuberculosis as a killer disease, extensive research has been done on the same. The research has continued to advance with more discoveries that are helping to mitigate the disease. Through research of tuberculosis, physicians have also been able to research on other diseases. There are other diseases that are closely related to TB like typhoid and medical researchers have been able to differentiate TB from other diseases. All the signs of the disease at the fingertips of physicians and this have helped to mitigate the cases of wrong treatment. Through research on tuberculosis, physicians were able to discover that fever is a sign of a disease and not a disease by itself. This discovery better research and from there physicians were able to discover other diseases like yellow fever. The discovery of the vaccine on the 20th century was of great importance. BCG has played a vital role in curbing TB and more so in third world and densely populated countries. Despi te the efforts that are been made through international organizations, TB has remained to be a threat of human life and currently India marks the highest deaths from TB per annum.

U07d1 Essay Example | Topics and Well Written Essays - 500 words

U07d1 - Essay Example This paper highlights that when a person is in condition as bad as this, they tend to be more trusting and willing to take up any help that they are provided. Also with the old age, people tend to trust what others say and take the time out to listen to others. Imagine if the same thing were to happen to a younger person, firstly, they would not let the strangers inside the house secondly, the doubt would always be present and a youngster would prefer to call in to home repair stores than to trust two men who just walk in. From this study it is clear that the level of trusting and the patience to listen to strangers; increases in several people as they grow old. In the case of Mrs. White, she has been alone for nine years knowing that she needs to get something done about the home repairs however has not had the courage to call some to assist here. In this state, she might feel the helplessness and would prefer to go with anything that is easily available. Hence she was easily persuaded into paying them $12,000 and trusting to strangers without any form of verification. Organisations like the American Association of Retired Persons (AARP), assist individuals with many things which include, health, money, leisure, family and even social lifestyle and issues like the one faced by Mrs. White. The organisation provides the people with support and care. AARP assists the elderly with several different aspects of life to avoid them feeling low and being dependent on others. Financially, the organisation provi des the elderly with advice and also how to safeguard their money. In the case of Mrs. White, if she had opted to take the assistance of the organisation, she would not have lost the $12,000 and would not go through the trauma of having her house ripped out the way it had been.